Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface and its helmeted emoji face, known as Orbi, reacting to the on-track action, even giving a little side eye…
Ultimately, Oracle Red Bull Racing driver Max Verstappen claimed the first-place trophy and was joined by fellow podium finishers in a life-size, pink Lego 1950s Cadillac (reminiscent of May’s Miami Grand Prix drivers’ parade) for a victory lap around the track. Actor Terry Crews was in the driver’s seat and, after a nudge from Verstappen, recreated his famous “White Chicks” scene by enthusiastically singing “A Thousand Miles.” That kind of showmanship is what Vegas is all about.
These moments and more are part of F1 and its brand partners’ efforts to continue to build on the Las Vegas GP experience and amp up the newest circuit on the F1 calendar. This year in particular, they went all in on making the race weekend feel like a Vegas-style festival, from live music, dance and illusionist performances to themed fountain shows (more on that below) to interactive, family-friendly fan zones. Here are the top experiential touchpoints and special events hosted by brands around the Las Vegas Strip.
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