Despite how crazy 2025 has been and how lightning-fast the year has flown by, there is a lot to be thankful for this Thanksgiving.
For Question of the Week, Campaign asked advertisers and marketers to share moments, aspects and more regarding what they’re thankful for in their professional lives.
Many expressed appreciation for the people they work with, both inside the agency and within the advertising and marketing industry’s community. Others highlighted client relationships, connecting with others instead of only working with them and industry moves and chatter.
Clients
Otis Gibson, founder, Gertrude “After working in brand innovation for longer than I care to admit, I am most thankful for clients who genuinely put their trust in us to help them develop their products and brands, often from inception. There are few things more satisfying than working hand-in-hand with a great client partner to bring a new brand to market and seeing your agency’s hard work on store shelves.”
Erin Fabio, founder and CEO, Grit Studio “I’m grateful for the clients who say, ‘we trust you; run with it.’ That kind of partnership is earned, and it unlocks the work we’re all the most proud of.”
Mollie Partesotti, cofounder, strategy, KDSP “I am grateful for the clients who want more than safe [ideas]; the ones who push past the easy answers and give the work a real shot at being great.”
Lauren Kushner, CEO, Kettle “I’m grateful for the chance to make work that actually matters. Clients who invite us to dream bigger, take risks and explore ideas that feel impossible turn every project into an opportunity. From 12-year partnerships to those just starting, I’m thankful for relationships built on trust, curiosity and a shared drive to create something extraordinary.”
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