Open Influence
December 2, 2019

Can Instagram Replace Social Validation with Algorithms?

What would Instagram hiding Likes mean for the influencer marketing industry? Let’s start with the…
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NewsOpen Influence
November 11, 2019

Digital Marketing Turns 25 – Happy Birthday to Our Amazing Space

Digital Marketing turns 25 this year - and as the saying goes, “What a long,…
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Open Influence
November 9, 2019

It’s Happening: Instagram Tests Hiding Likes in USA

NOV 8 - Instagram CEO Adam Mosseri announced during the Wired25 conference that the platform…
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FTCOpen Influence
November 6, 2019

FTC Provides Updated Guidelines for Influencers – What Marketers NEED to Know

Nov 6 - The Federal Trade Commission issued updated guidelines for disclosing paid sponsorships with…
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Open Influence
November 5, 2019

A “Tok” about TikTok’s Appeal – Why Marketers Should Pay Attention

This piece originally appeared in the most recent edition of our newsletter, The News Feed. …
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EbookOpen Influence
October 11, 2019

The A-Z Guide to Influencer Marketing

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Open Influence
October 9, 2019

“Create Mode” Hits Instagram Stories – Get Ready, Influencers!

As if social media creators didn’t have enough ways to express their creativity, Instagram’s Create…
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NewsOpen Influence
October 4, 2019

Facebook Unveils Threads: A New Messaging App

Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook…
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Case studyEventsOpen Influence
September 24, 2019

Open Influence Brings Home OMMAs “Best Influencer Campaign”

Open Influence proudly took home the Best Influencer Campaign trophy during this year’s OMMA Awards,…
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