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Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of the most viral events of the weekend, thanks to its long list of celebrity and influencer guests—including actress and Béis founder Shay Mitchell; singer-songwriter Ava Max; record label exec Carter Gregory; and influencer Anastasia Karanikolaou—and Earle’s own elaborate Cheshire Cat costume.
Several brands capitalized on the bash, including hard seltzer brand Truly; Poppi, a gut health soda brand that has collaborated extensively with Earle; and food delivery company Gopuff, which teamed up with the TikTok star to launch a limited-edition chocolate bar with Cheshire Cat packaging. Earle and Gopuff showed off a massive 400-pound version of the chocolate bar on social media, and dozens of the normal-sized treats hung from decorative trees scattered around the party, Earle told People magazine.
Chanel, Victoria’s Secret and Addison Rae: On the subject of TikTok It girls, Addison Rae, who’s currently in her pop princess era, released the music video for her latest single, “Aquamarine,” on Friday. Rae thanked Chanel, Victoria’s Secret and the Peninsula Hotel, the luxury Paris hotel that served as the backdrop for the music video, in the caption of the YouTube video. Chanel is featured in multiple shots of Rae spritzing the brand’s perfume on her chest while looking at herself in the mirror. The role Victoria’s Secret played in the music video is less clear, though Rae yesterday posted a sponsored TikTok video of her performing choreography from the “Aquamarine” video while wearing a bra and leggings from Pink, Victoria’s Secret’s sibling brand aimed at teens and college-aged women.
Pepsi and Law Roach: Pepsi has been teasing a collaboration with celebrity stylist Law Roach for almost a week. Today, the beverage giant revealed the partnership revolves around a limited-edition fashion collection inspired by Pepsi Wild Cherry. Roach, in a press release, called the capsule collection “an opportunity to merge two worlds [he] know[s] so well—fashion and pop culture.”
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