[REPORT] The 2025 Holiday Creator Marketing Playbook: Why Brands Must Go Bigger on Social This Season

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(Download the 2025 report)

Get Ahead This Holiday Season with the 2025 Holiday Creator Marketing Playbook

Holiday 2025 isn’t about whether people will shop—it’s about how. Today’s consumers are deliberate, mobile-first, and turning to social platforms as their research aisle, showroom, and checkout line. For brands, that means creator-led strategies aren’t just an option—they’re the only way to stay relevant in the cultural and commercial conversations that define the season.

That’s why we created the 2025 Holiday Creator Marketing Playbook—a comprehensive guide packed with insights and strategies to help marketers maximize impact during the most competitive quarter of the year.

Inside the playbook, you’ll discover:

  • Where and how consumers are shopping this year, and why social has become the epicenter of discovery and inspiration.

  • Generational insights across platforms, from Gen Alpha to Boomers, and how each influences holiday purchase decisions.

  • Proven creator strategies to drive confidence, consideration, and conversion throughout the full holiday arc.

  • Creative ideas to cut through crowded feeds and turn seasonal campaigns into cultural moments.

👉 Download your copy now and learn how to meet shoppers where they are—on social—while building trust, sparking inspiration, and driving measurable results.