TikTok Creator Marketing

TikTok is dedicated entirely to short-form vertical videos which last anywhere from 15 to 60 seconds. Despite being the youngest of the big social media platforms, TikTok is already home to some of the most creative and engaging video content creators on the web. Today, more than 800 million users in over 150 countries enjoy videos that are relatable, exciting, spontaneous and genuine.

Brands are starting to tap into the amazing and immense set of TikTok influencers to help address their marketing needs as they had previously done on Instagram and other social outlets. As trends emerge, develop, and evolve so does the need for brands to adjust their creative strategy when engaging with influencers on TikTok or even Instagram influence marketers, making TikTok influencer marketing an essential component of any forward-thinking digital campaign.

As the leading influencer marketing agency, Open Influence takes pride in our ability to keep our clients up to date with the latest trends and developments to help them delight and inspire audiences.

Creativity is King on TikTok

TikTok is the first social media platform that, theoretically, doesn’t have anything to do with the users’ social network. This is just one way TikTok influencer marketing differs from YouTube influencer marketing. Instead, TikTok connects people around trending ideas, topics, and challenges via the use of hashtags. It encourages everyone to join in on the fun through reinterpreting trending videos and putting their own unique spin on them. TikTok users thrive on user-generated content, authenticity, and creativity. From dancing challenges, to DIY home decor, to funny memes there are enough content genres for all. And never forget - behind every challenge or trending piece of content, there’s a TikTok influencer who has already discovered what it takes to dominate the “For You” feed.

A Tour of TikTok's Interface

TikTok presents you with its main focus from the get-go: the For You tab, an infinity scroll of bite-sized videos filtered one after another using Swipe-Ups. The secret sauce behind TikTok’s ability to hook users is its powerful Artificial Intelligence that analyzes each piece of content and ranks it based on real-time user behavior. Their algorithm is so good at predicting what users like, they stay on average for over 10 minutes at a time. TikTok captures data such as Likes, Comments, Watch Time, Exit Rate and more, and is able to quickly discern what types of content each user wants to see, even after the first few minutes post-signup. The algorithm starts by showing new users a stream of videos it’s previously identified as having the highest engagement for the widest audience to instantly hook them. Within minutes, TikTok can combine thousands of data points from their behavior including repeat views, hashtags within the content, audio cues and more to create a comprehensive profile of what each user likes to watch, making it a highly effective platform for influencer marketing on TikTok.

TikTok Hashtags

#TikTokLearning

Join the growing trend of micro-learning and connect with an audience that is hungry for content. From DYI Home Decor, to technology hacks, painting, chemistry experiments, recipes and more, content creators are sharing knowledge and millions of users are using this platform as a learning tool.

#StreetFashion

Street style is taking over TikTok. Users are sharing their favorite looks, using their favorite brands. TikTok encourages self-expression, community. Come and join a new generation of fashionable consumers who speak loudly through clothes.

TikTok is built upon the foundation of creative expression. The revolutionary platform has democratized the creation of micro-video content and connected global audiences through music and storytelling. Millions of conversations happen daily on TikTok. There's a new and thriving subculture that has the entire world talking. This subculture is clearly segmented based on interests in particular types of content, making it a fertile ground for influencer marketing on TikTok. TikTok creators are raising the bar on creativity and popularizing new content genres. In addition to unboxing videos, Tags/Challenges and other content formats we have seen in platforms like YouTube or Instagram, there are new genres that are unique to TikTok. Micro-learning and micro-short films are two of the most popular and two that show that TikTok influencers have a different sense of time and spacing. They make every second count! Join this new generation of creators as they break rules, drive culture, and push creativity to new limits.

TikTok and Influencer Marketing

Brands are quickly learning how to play with influencers in the TikTok space, and it definitely requires a different mindset and approach. Rather than a prescriptive campaign brief laying out product placement guidelines, a rigid creative concept, key messaging etc., TikTok requires brands to offer more creative license. The success of a piece of content lies in the content itself, not in the audience of the creator, and giving at least some amount of creative freedom is key. For the brands that have figured out the formula, the results are absolutely outstanding. For those that are still observing from the corner and unsure how to dive in: take the risk, now is the time.
— Maggie Reznikoff
Director of Account Management

Measuring Success

In-Feed Videos

Impressions
Clicks
Video views
Video views for over 3 seconds
Video views for over 10 seconds
Likes

Branded Lenses

Total Number of videos featuring the lens
Total video views of posts featuring the lens
Engagement (total likes, comments)

Influencer Partnerships

Views
Likes
Comments
Shares
Reach

CONTACT OPEN INFLUENCE TO GET STARTED

At Open Influence, we understand the power of TikTok in driving brand engagement and growth. Our expertise in TikTok influencer marketing can help your brand connect with the right creators, crafting authentic and impactful campaigns that resonate with your audience. If you're ready to harness the full potential of influencer marketing on TikTok or want to learn more about how we can elevate your marketing strategy, contact us today. Let's work together to make your brand stand out.

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FAQs

What is TikTok influencer marketing?

TikTok influencer marketing involves partnering with TikTok creators who have a significant following and influence on the platform to promote your brand, product, or service. These influencers create content that resonates with their audience, leveraging their authenticity and creativity to drive brand awareness and engagement. Our team here at Open Influence can help match the perfect influencer with your marketing campaign goals. What types of content work best for influencer marketing on TikTok? Content that feels authentic, creative, and aligned with current TikTok trends tends to perform best. Popular formats include challenges, tutorials, product demos, and storytelling that seamlessly integrates your brand into the influencer's regular content. The key is to allow the influencer creative freedom to maintain authenticity.

Can small businesses benefit from TikTok influencer marketing?

Absolutely! TikTok's algorithm allows even small businesses to gain significant exposure through partnerships with micro-influencers. These influencers often have highly engaged niche audiences, making them an excellent choice for targeted marketing efforts that can lead to higher engagement and brand loyalty.

Is TikTok influencer marketing effective for all industries?

While TikTok influencer marketing is particularly effective for industries targeting younger demographics, such as fashion, beauty, and entertainment, it can be adapted for various industries. The platform's diverse user base allows brands in almost any sector to find an audience that resonates with their products or services.