The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues elected 23
Brands are increasingly treating comment sections under creator content as a marketing channel in its own right, replying to posts and joining conversations in pursuit
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work
Having more creators doesn’t necessarily build more trust. Subaru Loves to Help proved that one authentic voice can drive greater impact than an entire creator
Usage in perpetuity is among the most consequential and contested terms in creator marketing contracts. Under a perpetual license, a brand pays a creator once
Our industry ecosystem is expansive, and agencies sit at the center of it. As our ad platform has evolved, we’ve developed products and programs that
New York doesn’t ease you in. It starts at full volume and stays there. Between client dinners in the West Village, morning meetings in Midtown,
We spend a lot of time in this city. Between client meetings, shoots, activations, and the occasional existential crisis on the 405, LA is where
By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
