By David Cohen, Industry Expert, Editor, and Writer Creators attending the annual Cannes Lions International Festival of Creativity have come a long way, from hoping
Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
A child’s brutal honesty cuts both ways. While their matter-of-fact responses to questions are endearing, they can also leave parents hilariously exposed. For Campaign’s Question
Lipton is testing a new way to do creator marketing without building big in-house social teams. After a two-year global trial, the tea brand is
For years, creator marketing was treated as a specialty function. A social team initiative. A campaign line item. A way to reach audiences that had
We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For
Why heads of creator marketing are the new power brokers By Leah Marshall, Vice President, Digital & Influencer Marketing at ANA In May, the investment
She built her audience one artist encounter at a time — and never stopped showing up. Krystal Bee didn’t set out to be a content
The industry told Jessica Marchi her accent was a problem. She made it the whole brand. After years of being told that being Italian would
