Why Marketers Should Care About Branding
October 26, 2020
Original Article: Forbes The world has changed drastically from just twelve months ago, and the way consumers shop continues to be a hot topic for
Category: Press
TikTok Vs. Reels: Our Interview With Co-Founder And CEO Of Open Influence Eric Dahan
October 2, 2020
Original Article: Disrupt Like stories, filters, and disappearing messages, Instagram’s latest new feature was directly copied from a competitor. Introducing Reels, Instagram’s new video feature
Stand for Something: The Role of Influencer Marketing in BLM Movement
September 9, 2020
Original article: F’olitique Black Lives Matter is a slogan that sparked a hashtag, a network of grass-roots organizations, and a collective of activists. How did
How Eric Dahan Turned Influence Into A Global Business
September 9, 2020
Original article: L’Officiel L’Officiel Austria sat down with CEO and Co-Founder of Open Influence Eric Dahan to get his insight on influencer marketing, what he
Creating a Brand That is Human in 2020
August 24, 2020
Original Article: Talking Influence We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no
Can Virtual Influencers Have Real Influence?
August 12, 2020
“All of this may be virtually scripted, but the real audience is genuinely riveted with this teen sensation without distinction between flesh-and-blood or pixels-and-bytes.” Sci-fi
Unlike Me: How Influencer Fatigue is Altering the Influencer Marketing Landscape
August 12, 2020
This feels like a powerful, revolutionary moment in time when we explore the alternative ways social media can be used for greater good. If there
We have to be careful about resources’: How Stoney Clover Lane is evolving its influencer marketing strategy
March 26, 2020
As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting
Open Influence Joins Inc. 5000 List For Second Year In a Row
August 14, 2019
Inc. magazine today revealed that Open Influence is once again on the Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.