Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping
Growing up gay in Texas was a complex experience. The pressure to fit into cultural and societal boxes made coming out a scary concept, even
With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic influencers has sparked
TikTok last week deepened its menu of AI-powered advertising tech with the launch of Symphony, a suite of tools that includes a video generator, ads
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays Opportunities for creator marketing campaigns heat up in June, as the
Growing up in a household where the aroma of Chinese cuisine mingled with the sounds of Chinglish (a very interesting blend of Chinese and English,
The travel sector has been riding a down-and-up track since 2020, and while some signs point to a leveling off of that path, others indicate
In recent weeks, Open Influence has examined how some creators have embraced high-production techniques and begun to pivot to longer-form videos. On the flip side,
