The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for
Creators have continued to expand their influence, moving from the individual social media posts of the early creator economy days to opportunities in entertainment and
School is back in session, Hispanic Heritage Month is nearing its midway point, and people are starting to overthink their Halloween costumes. And if that
Open Influence is proud to announce that we are a finalist in the Influencer Campaign category under the Excellence in Online Advertising section for the
The technology and telecommunications sectors have seen revenue and innovation skyrocket over the past two decades, as mobile phones have gone from a nice-to-have to
When the Screen Actors Guild and the Writers Guild of America went on strike in 1960—the last time they did so simultaneously prior to this
While creator marketing does not possess the long history of other, more “traditional” methods of promoting products and services, it has more than proven that
As we make the transition from summer to fall, and schools open their doors, holiday season planning is in full throttle for most brand marketers.
The over-the-counter pharmaceuticals and vitamins, minerals, and supplements industry has seen a rapid uptick in digital marketing and e-commerce, with online sales in 2023 projected
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