Dr. Ulrike Gretzel, USC Annenberg Center for Public Relations, University of Southern California Most marketers have come to terms with the important roles that influencers
Independence Day will be a little different this year, as the United States celebrates its 250th birthday. The first full month of summer also includes
For years, creator marketing was treated as a specialty function. A social team initiative. A campaign line item. A way to reach audiences that had
What’s your best advice for brands planning their holiday creator strategy right now? The brands that win the holiday season start early and think relationally:
We talk about the creator economy like the rules are settled. Find the right creators. Brief them. Launch. Measure. Repeat. But there’s a new category
We asked our Talent Relations Director, Makenna Peach, to share the creators she can’t stop talking about. Her criteria went far beyond follower counts. For
Why heads of creator marketing are the new power brokers By Leah Marshall, Vice President, Digital & Influencer Marketing at ANA In May, the investment
She built her audience one artist encounter at a time — and never stopped showing up. Krystal Bee didn’t set out to be a content
The industry told Jessica Marchi her accent was a problem. She made it the whole brand. After years of being told that being Italian would
