You Are Who You Follow – The Age of Psychographics
December 22, 2020
Psychographics. If you are interested in social media as an industry (since you are reading this post, let’s presume you are), you must have heard
Tag: influencer
Reaching Gen Z Through Influencer Marketing
August 21, 2020
Understanding Gen Z: What Framed The Most Educated Generation To truly understand Gen Z, we must first understand the environment they grew up in. Gen
Can Virtual Influencers Have Real Influence?
August 12, 2020
“All of this may be virtually scripted, but the real audience is genuinely riveted with this teen sensation without distinction between flesh-and-blood or pixels-and-bytes.” Sci-fi
IGTV: Update Brings Video Previews Directly to Your Feed
March 6, 2019
Last summer, Instagram entered the long-form entertainment space with IGTV, a content hub and standalone app that lets users upload videos up to ten minutes
Digital Entertainment World 2019 Recap – Open Influence Takes the Stage
February 6, 2019
DEW 2019 came to a rousing conclusion on February 5, ending two days of panels, lectures and presentations focused on all things digital media. The
Open Influence’s CEO to Speak at DEW 2019
January 29, 2019
PURPOSE Digital Entertainment World (DEW) 2019 aims to take a deep dive into “The Power of Creativity and Influence”. Attendees will hear from the creators,
Our Thoughts On Instagram’s Upcoming Self-Regram Feature
January 17, 2019
According to TechCrunch, Instagram is currently unrolling a Self-Regram feature which allows users to post a single image across multiple accounts simultaneously, an ability that
Reduce the Time to Find Influencers from Days to Seconds
June 13, 2018
At Open Influence we are leveraging the power of AI to find scalable solutions and generate unparalleled ROI for brands. Check out how we are