With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back
New deals Gopuff, Truly and Poppi and Alix Earle: TikTok It girl Alix Earle’s “Alice in Wonderland”-themed Halloween party in Los Angeles was one of
At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to
As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to
Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a
Up until a few weeks ago, the vast majority of the influencers who attended the Cannes Lions International Festival of Creativity had barely heard of the ad festival.
The Cannes Lions International Festival of Creativity is over for 2024. The Drum asks attendees what they got out of it. After five days of
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one
