[ANA] Brands Maintain Ad Spending on TikTok Despite Potential Ban
September 13, 2024
The wildly popular app faces an uncertain future in the U.S., but it’s not going away Marketers go where their audiences go. If people are
Author: Open Influence
[PRWeek] As Companies Pull Back on DEI, their Brands Will Suffer
September 11, 2024
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term. NEW YORK: In
[Digiday] How the Elections are Shaping Influencer Marketing, from Brand Strategies to Social Media Spending
September 9, 2024
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to
[List23] The Influence of Elections on Influencer Marketing is Making Significant Changes in Brand Strategies and Social Media Spending
September 8, 2024
With the U.S. presidential race approaching its most competitive stage, influencers are likely to provide more election content to potential voters, but agencies will need
[Glossy] Tennis Enters its WAG Era: How Morgan Riddle Became the Sport’s MVP
August 27, 2024
Morgan Riddle has a busy week ahead of her. As she gets ready to attend her third U.S. Open, the influencer has already hosted a
[Adweek] If You’re Scrolling, You’re Olympics’ing
August 14, 2024
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting
[AdAge] 7 Influencer Marketing Trends to Watch in the Second Half of 2024
July 19, 2024
In the ever-evolving influencer marketing industry, it’s difficult to anticipate what trends will shape influencer campaigns and strategies even just a month from now, let alone
[Digiday] Prioritizing Growth, Influencer Marketing Firm CreatorIQ Taps a Software Exec to be its Next CEO
July 11, 2024
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the
[PackagingDive] Social Media-Driven Redesigns: Lessons from a Packaging Pickle
July 8, 2024
Platforms such as Instagram and TikTok have created space for packaging to go viral for not-so-good reasons. But they also give brands a potentially powerful new tool for