We surveyed more than 500 consumers between 13 and 44 years of age to explore search trends and to understand how they engage with online branded content.
Building relationships is an essential part of influencer marketing. In order to build strong relationships, you have to strive to understand the other sides perspective.
What are the challenges of influencers? What do influencers look for? How many sponsorships do influencers do on average per month? What is the deal-flow breakdown for influencers? How consistent are influencers' rates?
We asked "power middle" influencers these questions to understand their needs. This is what they said.
"In order to follow our mission and help advertisers influence better; we have to constantly stay at the forefront of the industry trends and that includes all regulatory requirements."
-Eric Dahan - CEO and Co-Founder