Some Awesome Stuff We've Done

Disney Pixar's Lightyear

Draw audiences in by building excitement and anticipation around the premiere of Disney and Pixar’s Lightyear. Leverage creators who are Pixar superfans, DIY artists, entertainers, and scientists.

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adidas Originals

Highlight creators’ originality through their innovation, cultural progression, and change, while re-establishing adidas’ legacy as the original sport-to-culture brand.

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Macy's Metaverse Experience

Moderna #Spikevax Community

By leveraging #SpikevaxPartners, a diverse group of content creators representing six personas tailored to high-engagement categories, we crafted messages that deeply resonated, forging stronger connections with our audience.

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Visit Philadelphia

Highlight Philadelphia as a diverse and exciting travel destination, specifically for audiences in the surrounding areas, and share a wide variety of intriguing and entertaining activity ideas to spark inspiration for travel to Philadelphia.

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Subaru
Forester LAAS

Leverage creators to enhance awareness and generate positive sentiment, as well as social media engagement, for the newly redesigned 2025 Subaru Forester, unveiled at the Los Angeles Auto Show.

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Subaru NYSA Crosstrek

Leverage creators to explore the one-of-a-kind immersive National Park-themed display, intended to tease and build awareness around the new Subaru model, while simultaneously showcasing the brand’s dedication to sustainability and National Park support.

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Target
Convos With CEOs

Target took a seat in the director’s chair as five emerging YouTube Creators pitched their ideas to create a new, original series highlighting founders of Black-owned businesses.

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Uber
Comfort Electric

Six trailblazing partners documented their journey as they rediscovered the beauty of their city through an Uber Comfort Electric ride utilizing Tesla vehicles, producing high-quality video content and driving awareness and adoption of the product.

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Subaru Loves the Earth

Subaru partnered with the Arbor Day Foundation to combat the loss of 36M trees across the U.S., distributing 100,000 trees through Subaru retailers nationwide as part of the Subaru Loves the Earth initiative.

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Ruska Roma
Ballerina - Lionsgate

Expand the John Wick universe in a fan-first way by launching a narrative-driven creator campaign for Ballerina. Creators became assassins-in-training and completed four stunt challenges at 87Eleven, producing cinematic content for a four-week series supported by an interactive fan hub.

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Mercedes Benz
Dream Days

Ignite excitement for Mercedes-Benz’s annual Dream Days event by transforming a traditional sales moment into an aspirational, creator-led celebration. The campaign invited audiences to experience “Dream Mode” through immersive, cinematic content that blended personal storytelling, luxury, and aspiration—positioning Mercedes-Benz as a brand that moves dreams forward.

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Genesis GV70
Creator Program

Position the Genesis GV70 as a modern luxury vehicle by empowering creators across art, fashion, and lifestyle to produce authentic, self-directed content that showcased the vehicle’s design, performance, and versatility.

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Dick’s Sporting Goods

Drive national awareness for DICK’S Sporting Goods by spotlighting five Texas stores transformed with festive décor by professional athletes. Through a short-form series hosted by Allison Kuch, the campaign highlighted her decorated store “bucket list,” favorite holiday picks, and a nod to the Sports Matter grant, inspiring audiences to shop at DICK’S this season while supporting local youth organizations.

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Subaru National
Make a Dog’s Day

Raise awareness for National Make A Dog’s Day by partnering with Underdog advocates and creators nationwide to spotlight the joy and impact of adopting shelter pups. Through compelling creator-led video content—including a collaboration with celebrity ambassador Kaley Cuoco—the campaign elevated admiration for Subaru’s mission, celebrated the spirit of Underdogs, and educated audiences on the love they bring to every drive.

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Fox
Extracted 2025

Drive immediate awareness for FOX’s new reality-competition series Extracted by partnering with reality TV and pop-culture creators to highlight the premiere, the second episode, and the Super Bowl spot. Creators leaned into authentic reactions and key moments from the first episode, encouraging audiences to tune in.

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Disney Pixar

Light Year

adidas

adidas Originals

Macy's

Metaverse Experience

Moderna

#Spikevax Community

Visit Philadelphia

A Summer in Philly

Subaru

Forester LAAS

Subaru

NYSA Crosstrek

TARGET

Convos Whit CEPs

UBER

Comfort Electric

Subaru

Loves The Earth

Ruska Roma

Ballerina - Lionsgate

Mercedes Benz

Dream Days

Genesis GV70

Creator Program

Dick’s Sporting Goods

Subaru

National Make a Dog’s Day

FOX

Extracted 2025

Why Leading Brands Love Working With Open Influence

“When kicking off the campaign for Lightyear, we had an ambitious goal of curating an entire day for creators at Pixar’s famed campus. We knew we needed a partner that could help us design this day, develop an excellent list of creators, and manage the program from top to bottom so that all content created was best-in-class. It was a no-brainer for us to work with Open Influence on this, as they have proven themselves to be some of the best creative minds in this space and are, without question, the most reliable partner we’ve worked with.”

Jason Eskin
VP, Digital Marketing at Disney