Open Influence
December 2, 2019

Can Instagram Replace Social Validation with Algorithms?

What would Instagram hiding Likes mean for the influencer marketing industry? Let’s start with the…
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Open Influence
November 9, 2019

It’s Happening: Instagram Tests Hiding Likes in USA

NOV 8 - Instagram CEO Adam Mosseri announced during the Wired25 conference that the platform…
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FTCOpen Influence
November 6, 2019

FTC Provides Updated Guidelines for Influencers – What Marketers NEED to Know

Nov 6 - The Federal Trade Commission issued updated guidelines for disclosing paid sponsorships with…
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Open Influence
November 5, 2019

A “Tok” about TikTok’s Appeal – Why Marketers Should Pay Attention

This piece originally appeared in the most recent edition of our newsletter, The News Feed. …
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Open Influence
October 9, 2019

“Create Mode” Hits Instagram Stories – Get Ready, Influencers!

As if social media creators didn’t have enough ways to express their creativity, Instagram’s Create…
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NewsOpen Influence
October 4, 2019

Facebook Unveils Threads: A New Messaging App

Here are two words to watch for the rest of 2019: Privacy and Ephemerality. Facebook…
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Open Influence
September 12, 2019

Snapchat Adds Spotify Integration

Snapchat has struck a deal with music streaming giant Spotify which will allow users to…
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Open Influence
September 5, 2019

Changes to YouTube Subscriber Counts, Facebook Likes

Social media platforms are an ever-changing ecosystem, and one of the biggest trends in 2019…
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Open Influence
September 1, 2019

Still Not on IGTV? Now’s Your Time, Marketers

Are you sitting on the fence when it comes to IGTV? Well there’s no better…
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Open Influence
August 7, 2019

Mastering the Art and Science of Facebook Ads

As a platform-agnostic company, we understand that each app - whether it’s Facebook, TikTok, Snapchat,…
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