FTC: The Do's and Don'ts for Social Media Influencers

FTC sends warning letters to social media influencers

Following on the more than 90 educational letters sent in April this year, the FTC Staff announced today they sent 21 warning letters reminding prominent social media influencers to clearly disclose brand relationships. 

They also issued an updated version of The FTC’s Endorsement Guides: What People are Asking, a document that answers frequently asked questions. Previously revised in 2015, the newly updated version includes more than 20 additional questions. 

FTC social media influencers