Psychographics are just as important for marketers as demographics.
For years (since its launch in 2010), Pinterest has been getting unique insights that help having a better understanding of people and their tastes. As reported in their website, each month, 200 million people go to the platform looking for content.
But more important than having data is using it!
The company recently announced that it’s unlocking more than 5,000 interests that advertisers can now target against using what they called "The Pinterest Taste Graph."
For the visionary marketer, this might create a world of possibilities.