The impact of Instagram Stories on Influencer Marketing has been huge.
This feature that enables users to create ephemeral content has helped increase the amount of time its 250 million daily users spend on Instagram. This means more opportunities for marketers to reach their respective audiences.
[Watch related video: Snapchat, Instagram Stories, and Ephemeral Content]
In the last year, a lot has changed in the platform. From Locations Tags to Boomerangs, the social media platform has rolled out more than 20 new tools to the Instagram stories feature.
We'll give you a list of the latest Instagram updates. They're game changers.
1. Share stories with your friends in Direct.
When you discover a story, you can tap the direct icon in the bottom right corner, select a friend or group to share it with and tap send.
2. Express yourself with filters.
Instagram rolled out a fun way to express your mood with weather-inspired face filters. Share how you feel through a happy sun, a sad raincloud, an angry thunderstorm or a laid-back sun.
3. You can watch stories on www.instagram.com.
Instagram brought stories to the web. You can find them at the top of the feed, and you can tap to watch them. To skip or go back, tap the right and left arrows.
4. Live Video Chat with friends
With this feature, now it’s easy to add a guest while you’re broadcasting live. Tap on the new icon on the bottom right and tap “Add” to invite anyone who’s currently watching. Once they join, you’ll see the screen split into two. This feature is great for influencer collabs!