The gardening board of Pinterest influencer Lou Archell of Little Green Shed has nearly 500k followers
According to the 2014 research by Global Web Index, Instagram and Pinterest are neck and neck in the competition to win more users -- 9% of total population are using Pinterest actively, yet eight out of nine of them are also active Instagram users. It will be interesting to see how the two dominant image-centric social apps continue to grow in the U.K.
Britain’s younger generation is quickly adopting Snapchat at an even faster speed than their American counterparts. The most recent June 2015 findings from Vodafone show that Snapchat made up 75% of all data traffic in the country. What’s more, while just over 40% of US teens access Snapchat on a regular basis, nearly 50% of UK teenagers engage with the edgy social app regularly.
The Eclectic Social Influencer Scene
With their unique sense of humor, sarcasm, their “proper” English accent and the looks akin to those of the boy band One Direction, several British male YouTubers have become wildly successful both at home and abroad. Caspar Lee and Marcus Butler, who have nearly five million and four million YouTube subscribers respectively, are familiar names to teenagers here in the States. In fact, they have both been invited to the US's DigiTour and VidCon to meet and greet their thousands of American fans.
The United Kingdom has also given rise to a slew of highly influential beauty, fashion and food influencers. Zoe Sugg, known by her YouTube name Zoella, is often considered to be the new Michelle Phan. With a staggering fan base of nearly nine million, Zoella connects with her followers by not only sharing her beauty tips but also her random musings as just a “normal girl.”