It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being the social platform with the most monthly active users -- 200 million, compared to 140 million on Facebook.Growing alongside Snapchat are teenagers, or Generation Z, who are quickly eclipsing millennials as thelargest population segment in America. Teen consumers are especially attractive to brands because they can turn out to be life-long loyalists if they start loving their products at a young age.
In a nutshell, both Snapchat and Generation Z are too important and lucrative to be ignored by brand marketers. But how much do you know about them besides “teens are all on Snapchat”?