Fashion label Camelia Skikos's lookbook pictures use the spatial image concept from Fyuse, giving different dimensions to static visuals.
Rusu told the Los Angeles Times:
“We saw that there were photographs and there was video, and while video manipulates an image through time, there was nothing to manipulate an image through space.”
This concept seems to resonate with innovation-hungry creators, including soul duo J*Davey, who have partnered with Fyuse to promote their latest release. Rusu stated that the partnership aligns with the Fyuse ethos of teaming up with forward-thinking brands and creating a rich social media experience.
In an interview with LA Weekly, J*Davey talked about the partnership with Fyuse, and the importance of technology for creatives like themselves:
“A lot of this stuff, it's all related. Visuals, fashion, music, art, technology. So much of that is cohesive now....You know, it's not like you go put on a piece of vinyl. You go on your computer. It's all in your phone. I think that it's really smart for any of these companies even if they're super-techy and might not have some kind of cool factor, or some element that appeals to culture.”
The applications for Fyuse go beyond fashion and music. Even chef and restaurateur Michael Mina is using Fyuse to showcase his food creations. Indeed, Fyuse could be the next evolution in digital media that gives new dimension to visual content.