2. Live Show Coverage
Yes, your followers can recap fashion shows by checking out magazine articles, news articles, etc. to get the insider scoop on NYFW. But why can’t you fulfill their curiosity and give them a sense of exclusivity by feeding them live show content? Influencers are usually invited to attend several shows during Fashion Week, so they are the perfect candidates to be your NYFW field reporters. From Snapchat live updates to Periscope live streaming, there are multiple ways for influencers to give your audience a taste of what sitting at the front row of the major runway show looks like. For example, Dream Hotels partnered with lifestyle and fashion influencer Marianna Hewitt who provided the hotel’s Snapchat audience with behind-the-scenes looks at the Lauren Conrad Show.