Social media has revolutionized how every industry does marketing. The travel category is no exception. From exploring destinations to booking trips and sharing journeys, social media activities have become integral to today’s digital travelers. 73% of people acquire vacation ideas from platforms such as Facebook, Instagram and Twitter. In fact, more than half of people say Twitter helped them in considering travel brands.
The most avid among vacation-goers are millennials, who are reportedly the biggest spenders on travels. What’s unique about this generation is that they rarely seek help from professional travel services. Only 10% of millennials say they used travel agents in 2014. So whose advice do they listen to? Social media stars! They have become such trusted voices for consumers that Marriott Hotels has set up a studio dedicated to content collaborations with social influencers. Now that we're in the biggest travel season, marketers are bustling to beat the competition. Let’s take a look at how influencers can take your social promotional programs to the next level.
1. They Create Highly Engaging Social Media Photography
You may hire professional photographers to take impeccable pictures of your hotel's interior designs, your city's tourist spots, and so forth. But who will these images reach? Can they generate social conversations? Social media influencers, on the other hand, are able to create an eclectic range of photography: be it National Geography-level productions, Instagram-style posts, or funny combinations with emojis on Snapchat.
Think about this: the average social media user is inundated with various beach photos around this time of year. Which ones stick in their head? Only pictures with fun twists and creative sparks, like the one below, would get people to remember and share.