New IG features: Stories Highlights and Stories Archive

Recently, TechCrunch made us play with our imagination and think of Instagram as a "Stories-first" platform.

Take a look: 

TechCrunch stories

Interesting exercise and not too far from the truth. Even though we don't know if in the future it will become a "stories-first" platform, Instagram recently announced two new tools that show the increasing importance of this short-video format: Stories Highlights and Stories Archive. 

"Over the past year, Instagram Stories has become a key part of how businesses stand out and inspire action on Instagram—but there hasn’t been an easy way to keep them around for more than 24 hours, they said in their official announcement. "Now your business can more fully express itself by grouping stories its shared into highlights and featuring them on its profile."

instagram stories

[Take a look at our most recent infographic: STORIES: The evolution of this short-video format]