The Internet is a great place for any brand looking to reach an engaged audience. Millions of people are hungry for content and of course, this represents incredible opportunities for marketers and content creators.
In this oversaturated environment, understanding audience segments is key. We must constantly ask questions to see if we are creating the right kind of content and pushing it onto the right screens.
These statements might not be new for you.
What's new is that the spotlight seems to be moving to Gen Z (1996-2011). Why? Because according to Digiday it's a group set to reach 2.6 billion by 2020 and has $44 billion in annual purchasing power.
We've put together some stats you need to know about an audience you can't ignore.
Gen Z’s consume much of their media on smartphones and we've seen how content itself is adapting accordingly. This explains the increasing popularity of vertical video.
SOCIAL MEDIA NATIVES
We know for a fact Gen Z's are on their phones not just for entertainment. It's part of their lifestyles. But the options we get on a smartphone seem to be infinite. Let's see where they spend most of their time...
As the social media landscape continues to evolve, so does their behavior. Generation Z tends to skew more toward newer social media platforms, like Snapchat. The platform is still a favorite among American teens.
New Kings of Media
YouTubers, Instagrammers, Snapchatters and other social media content creators are more influential than traditional celebrities. Here's why: