In our last online video revolution series [Watch HERE] we talked about "The Battle of the Stories." It's a fact that Snapchat innovated the space with its ephemeral video feature. Adopting successful innovations is a common trend in the tech industry, so it was just a matter of time before its competitors tried joining the game, using a format it was evident people love.
We live in changing and exciting times. It's interesting to see what platforms do to keep up.
Snapchat started to make positive steps by extending the Snapchat Official Stories to its more influential users. This helps Snapchatters to discover and identify interesting stories.
That's a huge step forward in the influencer marketing world, but something Instagram is pretty good at.
We've been waiting for the "NEXT BIG THING!" and Snapchat's last announcement could be it.
The Context Cards feature transforms the user experiences in fundamental ways.
First, give it a look:
Pretty cool! Huh?
As they described it in their official announcement, "Snaps have become the visual starting point for learning more about the world, empowering the community to get more information about anything that catches their eye."
By providing access to things like contact information, restaurant reviews or even Uber and Lyft rides, it takes the user to the ultimate marketing goal: Transfering the online engagement to the real world.
This game changer feature opens interesting opportunities for influencers and advertisers.