Open Influence

Mastering the Art and Science of Facebook Ads

By August 7, 2019 No Comments

As a platform-agnostic company, we understand that each app – whether it’s Facebook, TikTok, Snapchat, etc – brings to the table their own strengths, weaknesses, cultures and personalities. Some rise and fade in popularity, and some have stood the test of time. Either way, savvy marketers need to stay on top of the ever-changing media landscape.

(If you’re still not convinced, check out social media expert Dan Fleyshman’s talk on the power of Media Omnipresence).

With a user base of over 2.4 billion, Facebook – and their entire Family of Apps – has been an important space for Open Influence to master. Not only is Facebook used by almost ⅙ of the world’s population, its ecosystem includes several of the most widely used social platforms, including Instagram and WhatsApp (a fact the company is working hard to underscore with a recent renaming effort).

With so many platforms under its umbrella, the Facebook Family is one of the largest advertising mediums in the world, and its Ad infrastructure has rapidly developed in sophistication and complexity. There are even full courses devoted to it! (Check out their awesome learning resource Facebook BluePrint).

As you can imagine, mastering the Facebook Family of Apps isn’t easy, which is why we’re especially proud to have been recently named a Facebook Preferred Agency Partner.Open Influence has maintained a strong relationship with Facebook for many years (most recently sponsoring our first-ever #OISummit), a bond that’s only strengthened by this announcement. Being an Agency Partner gives us a host of advantages that will help us continue to maximize value for our clients.Staying Ahead of the Curve

There’s both an art and a science to advertising on the Facebook Family of Apps. By being a Facebook Preferred Agency, we get to stay up-to-date on all the newest features, best practices to build creative and strategic campaigns that over perform industry standards.

When working with us, clients know that their advertising dollars are in the hands of people who live and breathe influencer marketing, and are constantly working alongside the people who bring it to life.

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