SURVEY: The Power Middle

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Building relationships is an essential part of influencer marketing. In order to build strong relationships, you have to strive to understand the other sides perspective.

What are the challenges of influencers? What do influencers look for? How many sponsorships do influencers do on average per month? What is the deal-flow breakdown for influencers? How consistent are influencers’ rates?

We asked “power middle” influencers these questions to understand their needs. This is what they said.