Fyuse allows users to manipulate the angles and dimensions of the pictures they see The internet is experiencing a shift away from the text to a more visual experience. The rise of networks like Instagram, Pinterest, Vine, and Snapchat is evidence of this shift.
These social platforms enable people to share their world with friends, family, and followers, using images and videos to bring things to life. To wit, Fyuse is an up-and-coming network with a new take on visual media. A spatial photography app, Fyuse is being heralded as the best thing since Instagram. Users can manipulate images in real time, giving static content dynamic 3D life. The app launched in December of last year and CEO Radu Rusu had the opportunity to demo behind the scenes at LA Fashion Week in March. While photos and video capture a moment in time — as either a still or moving image — Fyuse captures a moment in both time and space. It works similarly to a panoramic photo on a smartphone, but you circle the subject instead. The resulting image is rendered in 3D and moves with the tilt or swivel of the phone.
Fashion label Camelia Skikos’s lookbook pictures use the spatial image concept from Fyuse, giving different dimensions to static visuals. Rusu told the Los Angeles Times: “We saw that there were photographs and there was video, and while video manipulates an image through time, there was nothing to manipulate an image through space.” This concept seems to resonate with innovation-hungry creators, including soul duo J*Davey , who have partnered with Fyuse to promote their latest release. Rusu stated that the partnership aligns with the Fyuse ethos of teaming up with forward-thinking brands and creating a rich social media experience. In an interview with LA Weekly , J*Davey talked about the partnership with Fyuse, and the importance of technology for creatives like themselves: “A lot of this stuff, it’s all related. Visuals, fashion, music, art, technology. So much of that is cohesive now….You know, it’s not like you go put on a piece of vinyl. You go on your computer.
It’s all on your phone. I think that it’s really smart for any of these companies even if they’re super-techy and might not have some kind of cool factor, or some element that appeals to culture.” The applications for Fyuse go beyond fashion and music. Even chef and restaurateur Michael Mina is using Fyuse to showcase his food creations. Indeed, Fyuse could be the next evolution in digital media that gives a new dimension to visual content.
